Product Management, Principal

Job title: Product Management, Principal

Company: Synopsys

Job description: Job Description and Requirements

Synopsys is hiring a Senior Product Manager to develop the resources, programs and processes to meet the financial plan for Synopsys’ Embedded Memory product line. The candidate will be responsible for the definition of business models, pricing and packaging strategies for the product line, overall positioning, and creation of internal and external collateral. The candidate will work closely with the Product Management Director and Technical Product Managers, R&D team, Application Engineering (AE) organization, Sales and key customers to identify and drive strategic business opportunities.


  • Definition and promotion of products that will result in sustainable growth within product line responsibilities
  • Creation of strategic and tactical marketing plans
  • Generation of marketing requirements documents
  • Creation of product roadmaps
  • New product rollouts
  • TAM/SAM analyses
  • Sales channel communication and training
  • Demand creation/promotional initiatives
  • Business development/customer meetings
  • Promotion of product lines through participation in industry events such as panels, positioning articles, and seminars


  • BS with 10+ years of relevant experience, MS with 5+ years of relevant experience in a product marketing role for electronics design software products. Experience in the IP industry and/or a MBA degree is preferred.
  • A background in chip design and use of memory compilers is required.
  • Understanding of TCAM and MRAM is preferred
  • Spunky, results-driven person
  • Proven product management ability
  • Deep understanding of chip design, memory compilers, TCAMs, MRAM and their usage in ICs
  • Deep insight into the impact of memory in hardening CPUs, GPUs, DSPs, and SoCs
  • Experience with strategic market study and product planning
  • Demonstrated marketing expertise in product positioning, value proposition articulation and creation of compelling collateral
  • Proven ability to develop and manage relationships with key customers and strategic partners
  • Track record of creative marketing programs and successfully launching new products
  • Excellent organizational and program management skills
  • Demonstrated ability to work in a matrix environment
  • Excellent oral and written communication skills
  • Domestic and international travel required to meet with customers and support field organization.

At Synopsys, we’re at the heart of the innovations that change the way we work and play. Self-driving cars. Artificial Intelligence. The cloud. 5G. The Internet of Things. These breakthroughs are ushering in the Era of Smart Everything. And we’re powering it all with the world’s most advanced technologies for chip design and software security. If you share our passion for innovation, we want to meet you.

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Inclusion and Diversity are important to us. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, military veteran status, or disability.


Hire Type


Job Category

Product Management

Job Subcategory

Product Management

Base Salary Range

$130,000 – $227,000

Expected salary:

Location: USA – Canada

Job date: Fri, 02 Feb 2024 06:20:38 GMT

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